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Advertizing / Marketing

Fame is not the only measure at Time magazine’s annual gala, which celebrates...
Spanish director Nicolas "Nico" Caicoya has joined the roster at motion content...
Advertisers abandoned Mr. O’Reilly’s show in droves, but few left the...
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April 20, or 4/20 -- the unofficial cannabis culture holiday-- is here, meaning that plenty of pot jokes will surely fill social media. But weed wisecracks aside, it's becoming clear that cannabis industry marketing is...
Marketing clouds are beginning to look like rough weather for ad agencies and like silver linings for a host of others. Salesforce is pouring cash into tech, including AI, in pursuit of category leader Adobe, and says...
Facebook’s chief executive introduced an augmented reality platform that will allow people to view and digitally manipulate the world around them....
My latest post on Bloomberg View: United Airlines Exposes Our Twisted Idea of Dignity Also last Friday I wrote an old-fashioned philosophical essay: What If We Could Upload Books to Our Brains?...
The hiring of Ellen Pollock, formerly the editor in chief of Bloomberg Businessweek, is the latest move in a reshaping of The Times’s newsroom....
Nowadays, more and more digital marketers are adopting a personalized approach for reaching their customers. They look to addresses individual concerns and start an email campaign with a personal tone. Before you do the...
The commercial was a novel but potentially invasive marketing tactic that came as more Americans use voice-activated devices....
In today’s Bloomberg View column, I debate Noah Smith over one of his previous columns in which he claims that capitalism shrinks inequality. I don’t think the facts are on his side: Debating Whether...
In just a few short years, the Internet has come along to change virtually everything we know about the way human beings communicate with one another. Take the social media phenomenon, for example. As of today, 52% of...
The group had wanted to open an office in Hong Kong, a semiautonomous Chinese city where journalists say press freedom is deteriorating....

Advertizing/Marketing

The Bill O’Reilly protégé, who has been criticized for other broadcasts, finds himself under fire again....
Do you know a small agency that is doing groundbreaking work? It's not too late to enter the Ad Age Small Agency Awards contest. We are extending the deadline for our Small Agency Awards, which uncover and honor small,...
The world of online marketing now resembles a tremendous game of advertising truth or dare. For a long time, marketers took the dare, by purchasing ads without knowing where their ad would run or why it would run there....
Jane Perlez, The New York Times’s bureau chief in Beijing, on the apps she uses and how she manages to work in spite of the Great Firewall....
Step aside, TV and desktop: Digital advertising revenue surged nearly 22% to $72.5 billion for the 2016 calendar year, up from the $59.6 billion reported in 2015, the Interactive Advertising Bureau said Thursday in a...
Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Wednesday, April 26: Does the world need more live streaming video? Twitter seems to think so. (See No. 2, below.) Do we need more...
Twitter Inc. finally showed signs of addressing its biggest challenge: attracting new users. Ever since the company went public in 2013, it has been battling the perception that its growth is limited. But Twitter showed...
The longtime television analyst Ed Werder was among the many personalities laid off....
Programmatic TV platforms are a$100 billion opportunity, according to a note from investment bank Credit Suisse. The investment bank estimates US TV advertising revenues will accelerate from 2% growth in 2014-2016 to...
As CEO of WPP -- the world's biggest communications company -- Martin Sorrell's opinions count. This is particularly true in London, where WPP is based and where he'll be talking to analysts and media on the group's...
Spotify has announced that it has acquired blockchain startup Mediachain for an undisclosed amount. The New York-based startup raised $1.5 million from venture capitalists Andreesen-Horowitz and Union Square Ventures,...
A reform proposal from the European Union wants online video creators to more clearly highlight sponsored content and product placement in their videos. The proposed reform aims to protect children online and...
Instagram is growing faster than ever. On Wednesday, the Facebook-owned app revealed that it has 700 million monthly users, up from 600 million in December 2016. The last four months marks the fastest Instagram has ever...
About.com launched in 1997. It used to be one of the world's most visited websites. Today, internet entrepreneur and investor Neil Vogel has been tasked with saving the IAC-owned dot-com brand from extinction. "I got a...
Google's parent company Alphabet reports its Q1 earnings Thursday afternoon after the market closes. The report comes as Alphabet's stock continues to break records, recently  reaching all-time highs . The...
Twitter reported its first ever year-over-year decline in revenue growth for its first quarter earnings on Wednesday, but still managed to beat analysts' expectations across the board and boost its shares more than 10%...
HP Inc. is advertising its commitment to reduce bias among its hiring managers with a new video that begins by showing a series of black job candidates on interviews that conclude with the dreaded words, "We'll be in...
Advertising trade associations routinely fight new government restrictions on ads for tobacco, food, drugs and consumer finance, all on First Amendment grounds. Just on Monday, the Association of National Advertisers...
The 74-year-old force behind the avant-garde label Comme des Garçons makes otherworldly clothes that express hidden desires and fears....
Double, double, toil and trouble. When most people think about witches, black cats, pointy hats and broomsticks spring to mind. But Isobar Creative Director Misty Bell Stiers would like to, uh, dispell the myths. She...